60 Minutes Covers Sticker Shock for Sunglasses and Luxottica

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Why Are Glasses So Expensive?

In a recent 60 Minutes episode, Luxottica brand once again found themselves in the spotlight. Here is the video:

Lesley Stahl and 60 Minutes Reports on Luxottica

One of the most important factors behind answering exactly why sunglasses are so expensive? The largest eyewear company in the world, Luxottica in Italy, controls a giant portion of the eyewear business, owning major brands like Oakley and RayBan, eyecare chain stores like Pearle Vision and Lens Crafters, and licenses for popular designer brands, too.

At Beaumont Vision in Portland, we are proud to carry nothing besides the best in world, when it comes to high quality, fashion-forward brands creating top shelf glasses and eyewear products. If you’ve ever paid an absurdly high dollar amount for a pair of Chanel sunglasses, and then found yourself disappointed at the poor quality, you’re not alone.

The truth is, many of these designer brands are produced using low quality materials in just a handful of production facilities around the world. The result? Cheap, poorly made “designer” sunglasses.

At Beaumont Vision, we carry brands like LaFont, 141, Ogi, and Booth & Bruce, all of which specialize in high quality designer frames, built with strong materials that yield long-lasting products. And we’ve made this commitment since we opened our store, so our clients and customers can be guaranteed the highest quality designer frames available on the market.